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Market Trends Narrative Accelerates C-Suite Decision Making




For this Fortune 500 drug development company, Quarterly Executive Meetings are critical for go/no go decisions. Yet often, the bulk of time is taken providing executives with updates on market trends, and then decision making gets pushed back.


OUR APPROACH

•Desk research & secondary research report mining

•Internal SME interviews

•Story telling technique to more effectively engage executives


OUR SOLUTION

Succinct narratives on emerging trends that used story telling techniques for greater C-Suite engagement.


IMPACT

C-Suite ready to engage on key decisions that needed to be made.



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Summit Insights & Strategy, Anne Rewey

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