
For this Fortune 500 drug development company, Quarterly Executive Meetings are critical for go/no go decisions. Yet often, the bulk of time is taken providing executives with updates on market trends, and then decision making gets pushed back.
OUR APPROACH
•Desk research & secondary research report mining
•Internal SME interviews
•Story telling technique to more effectively engage executives
OUR SOLUTION
Succinct narratives on emerging trends that used story telling techniques for greater C-Suite engagement.
IMPACT
C-Suite ready to engage on key decisions that needed to be made.
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