With numerous market research studies in hand, it was challenging for marketers at this Fortune 50 healthcare company to synthesize all of the data and design the right path forward to win. A seasoned, unbiased perspective was needed.
•Mined numerous historic research studies
•Conducted in-depth Interviews with internal Subject Matter Experts
•Triangulated inputs to uncover key insights and themes, gaps and implications for path forward
Digital Marketing Knowledge Estate
Uncovered key insights that enabled team develop their Digital Strategy.