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Struggling Brand Relaunched; Team Reinvigorated




It’s a struggle to keep the Sales team energized with an ageing product category, declining margins and no new product innovation. This mid-size global pharma company was looking for a way to breathe new life into the business.


OUR APPROACH

•Engaged with Sales & Marketing team to understand toughest challenges; prioritized tools needed •Identified, evaluated, hired & oversaw promotional agency


OUR SOLUTION

New messaging, branding and sales tools.


IMPACT

Sales force reinvigorated with new messaging, branding and selling tools.

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New Jersey, USA 

Summit Insights & Strategy, Anne Rewey

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