Struggling Brand Relaunched; Team Reinvigorated
It’s a struggle to keep the Sales team energized with an ageing product category, declining margins and no new product innovation. This mid-size global pharma company was looking for a way to breathe new life into the business.
•Engaged with Sales & Marketing team to understand toughest challenges; prioritized tools needed •Identified, evaluated, hired & oversaw promotional agency
New messaging, branding and sales tools.
Sales force reinvigorated with new messaging, branding and selling tools.