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  • Summit Insights & Strat

Product Re-Launch Enables Company Refresh






Competitive differentiation and continued growth was a constant challenge for this mid-size medical device company. A brand relaunch and company refresh were a must.

OUR APPROACH

•Mined available product performance data; identified possible growth drivers & barriers

•Developed & facilitated stakeholder workshop to inform new strategy

•Created product re-launch plan and revenue model


OUR SOLUTION

Marketing Re-Launch Plan


IMPACT

Enhanced product and Company image among Key Opinion Leaders that set the stage for growth in the future.