Product Re-Launch Enables Company Refresh
Competitive differentiation and continued growth was a constant challenge for this mid-size medical device company. A brand relaunch and company refresh were a must.
•Mined available product performance data; identified possible growth drivers & barriers
•Developed & facilitated stakeholder workshop to inform new strategy
•Created product re-launch plan and revenue model
Marketing Re-Launch Plan
Enhanced product and Company image among Key Opinion Leaders that set the stage for growth in the future.