With a maturing product line and lackluster growth, a pipeline strategy was key for shoring up future growth and revenue. Yet evaluating new products, markets and technologies was daunting for this mid-size medical device company with limited resources.
OUR APPROACH
•Interviewed cross-functional product leads for product & market insights
•Evaluated current product mix and market trends
•Led cross-functional pipeline strategy workshop
•Oversaw quantitative research to validate opportunities
•Built model to assess pipeline revenue potential
OUR SOLUTION
Product pipeline strategy and market sizing model
IMPACT
Identified $200M of incremental revenue and built out product pipeline.