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Pipeline Strategy Unveils $200M Opportunity




With a maturing product line and lackluster growth, a pipeline strategy was key for shoring up future growth and revenue. Yet evaluating new products, markets and technologies was daunting for this mid-size medical device company with limited resources.

OUR APPROACH

•Interviewed cross-functional product leads for product & market insights

•Evaluated current product mix and market trends

•Led cross-functional pipeline strategy workshop

•Oversaw quantitative research to validate opportunities

•Built model to assess pipeline revenue potential


OUR SOLUTION

Product pipeline strategy and market sizing model


IMPACT

Identified $200M of incremental revenue and built out product pipeline.

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Summit Insights & Strategy, Anne Rewey

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