Innovative artificial intelligence startup had the potential to change the paradigm. Yet, well-established incumbents have built formidable barriers to entry.
OUR APPROACH
•Conducted in-depth interviews with target customers and competitor sales people
•Identified unmet customer needs, gaps in competitive offerings & capabilities required to commercialize
•Developed value proposition & positioning
•Identified strategic partners to accelerate adoption and maximize ROI
OUR SOLUTION
Competitive Assessment & Commercialization Strategy
THE IMPACT
Identified where to play and how to win for faster revenue generation and improved ROI.