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Competitive Assessment Sheds Light On New Path Forward



Innovative artificial intelligence startup had the potential to change the paradigm. Yet, well-established incumbents have built formidable barriers to entry.


OUR APPROACH

•Conducted in-depth interviews with target customers and competitor sales people

•Identified unmet customer needs, gaps in competitive offerings & capabilities required to commercialize

•Developed value proposition & positioning

•Identified strategic partners to accelerate adoption and maximize ROI


OUR SOLUTION

Competitive Assessment & Commercialization Strategy


THE IMPACT

Identified where to play and how to win for faster revenue generation and improved ROI.



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Summit Insights & Strategy, Anne Rewey

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