Years of research and development were invested in this new medical device that would help address one of the most pressing health concerns for baby boomers. Yet physicians were the gatekeepers and they would not engage. A seasoned perspective was needed to get to the root cause of this major barrier for growth and map out a new path forward.
•Identified root cause of growth challenges
•Conducted quantitative and qualitative interviews to identify right target customer and value proposition
•Identified new channel
•Reframed value proposition
•Identified strategic partner to maximize ROI and accelerate sales
Repositioned product & redirected to new channel
Reinvigorated sales and marketing teams to shift gears and focus on new physician target and a new channel to grow revenue faster.