After decades of investing in building unparalleled, proprietary data sets, this Fortune 500 drug development company struggled with communicating the value of this data for their clients and for internal stakeholders. Without guidance, the opportunity to create a major competitive advantage would be lost.
•Conducted in-depth interviews with product and sales leads
•Completed assessment vs competitors and unmet customer needs
•Developed positioning & messaging architecture
•Created sales tools and internal training materials to engage and motivate sales and entice customers
New messaging and selling tools
Significant improvement in salesforce engagement.