$30 Million New Market Opportunity
Entering the highly competitive and regulated US market can be daunting for a small medical device company, but the payoff could be a game changer. Making the right go/no decision requires a deeper understanding of the market, customers and revenue potential.
•Conducted Key Opinion Leader (KOL) interviews to identify competitive products and unmet needs
•Analyzed secondary market research to determine market size
•Developed market model to assess revenue potential
•Identified target customer
•Outlined pricing & reimbursement path forward
US Market Assessment & Commercialization Roadmap
Output was instrumental in gaining Board of Directors approval for multi-million dollar clinical trial plan to enter the US market.