With new team members coming from different organizations, this Fortune 2000 pharma company needed a customized marketing training program to build the skills and consistency necessary to win in the market.
OUR APPROACH
•Partnered with Education & Training company
•Developed content for customize marketing training program based on Marketing Excellence principles.
•Defined the market - Where to Play
•Segmentation & targeting
•Positioning & value proposition
•Beating the competition
•Metrics & Tracking
OUR SOLUTION
Customized marketing curriculum and tools.
IMPACT
Marketers developed a more clear understanding for how to build strong brands and grow their business.