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Customized Training Amps Up Performance




With new team members coming from different organizations, this Fortune 2000 pharma company needed a customized marketing training program to build the skills and consistency necessary to win in the market.


OUR APPROACH

•Partnered with Education & Training company

•Developed content for customize marketing training program based on Marketing Excellence principles.

•Defined the market - Where to Play

•Segmentation & targeting

•Positioning & value proposition

•Beating the competition

•Metrics & Tracking


OUR SOLUTION

Customized marketing curriculum and tools.


IMPACT

Marketers developed a more clear understanding for how to build strong brands and grow their business.

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New Jersey, USA 

Summit Insights & Strategy, Anne Rewey

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