Once this multi-million dollar partnership was signed, the work began. A shared vision for success and joint roadmap was needed for how these two billion-dollar pharma companies would partner-for success, was needed.
OUR APPROACH
Led Alliance Workshop to foster stronger team culture and develop building blocks for growth
OUR SOLUTION
Joint Alliance Workshop & Product Narrative
IMPACT
Product narrative drove quick alignment on optimal path forward for new drug. Workshop approach was established as new standard for all new product launches.
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